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Art Direction | Creative Producer
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BTS — The Beauty Behind the Frame
Before the final image, there is the making of it.
Cables, rigging, lighting structures, textures caught mid-motion — shot on iPhone, in the moment, without staging. These are the fragments that never make the campaign but define it. A personal archive of the raw material of creation: the scaffolding, the tools, the organized chaos that precedes the perfect frame.
Because sometimes, what happens behind the lens is just as worth seeing.
Photography: Carla Singer
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