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TAG Heuer x Sydney McLaughlin — Connected Watch Running Launch

Campaign for the launch of the TAG Heuer Connected Watch Running edition, shot in Los Angeles in 2025. Creative concept and visual direction developed by Alter Bureau, with on-set creative lead and full production management handled in collaboration with Highsnobiety as executive production partner.

Creative Lead (on-set): Carla Singer
Project Management: Marina Sandoz
Art Direction: Alter Bureau
Photography: Vitali Gelwich
Executive Production: Highsnobiety

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