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TAG Heuer x Porsche — Carrera Chronosprint · 2022
9.1 seconds. That's how long it took the first Porsche 911 to reach 100 km/h.
This campaign pays homage to that number — and to everything it represents. Speed as design. Design as obsession. The Carrera Chronosprint distills the visual DNA of both TAG Heuer and Porsche into a single object, and the images do the same: red against black, close-ups of the movement, the silhouette of the 911 in the dark. Every frame built around the idea that precision and performance are not two things — they are one.
Creative Direction (Product Photography): Carla Singer
Agency (Film): DDB Paris
Product Photography: Robin Bucher
Film Director: Axel Morin
