Art Direction | Creative Producer
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2024
TAG Heuer x Kith — Formula 1 Series 1
Some comebacks don't need reinvention — they need integrity.
TAG Heuer and Kith partnered to reintroduce the legendary Formula 1 Series 1 from 1986, for the first time since its original release. The creative challenge: honoring the DNA of the original while speaking the visual language of two powerful brand universes. Every visual decision was made in service of coherence — between the archive and the present, between TAG Heuer's racing heritage and Kith's cultural codes.
A return to the source. Nothing added. Nothing lost.
Creative Lead: Carla Singer
Art Direction: Alter Bureau
Production: Subject Verb & Nabil Ertahir
