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2024
Carrera — Watches & Wonders 2024
Where watchmaking becomes art.
Watches & Wonders is the moment the industry holds its breath. For 2024, the Carrera took center stage — and the visuals had to match the weight of that moment. Warm copper tones, exposed movements, the intimacy of a watchmaker's tools: every image was crafted to celebrate the savoir-faire behind the dial. Not just a product launch — a declaration of manufacture.
Project Lead: Carla Singer
Art Direction: Alter Bureau
Photography: Hawlin Services
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