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2024

TAG Heuer Eyewear — Mini 27 & Shield Pro Launch

Nothing to hide. Nothing to add.
Black on grey. Frame against skin. The product speaks before the person does. These images don't sell eyewear — they reveal it. Every angle chosen to expose what makes these two models exceptional: the pierced architecture of the Mini 27, the aerodynamic sweep of the Shield Pro. Design stripped to its most honest form.
Performance you can see. Precision you can wear.

Creative Direction: Carla Singer
Project Lead: Marina Sandoz
Photography: Robin Bucher
CGI: NewView

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