Art Direction | Creative Producer

2023

Carrera — Lights & Colors

Speed doesn't always look like a racetrack.
The Carrera is the urban watch — built for precision, worn in motion. Here, the city becomes the set: bokeh lights, color reflections, the blur of a world that never stops. No skyline, no street. Just light — the kind that exists between two heartbeats in a city that moves fast.
The watch doesn't chase the city. The city frames the watch.

Creative Direction: Carla Singer
Photography: Robin Bucher