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TAG Heuer — History & Design: From Origins to Now

We highlight icons through time. The icon evolves, but never changes its soul.
Only the pure lines shift — minimal, precise, inevitable — proving that progression can happen without compromising identity.
It's the same icon, re-drawn. Reduced to essentials. Refined, not reinvented.
A timeline where design becomes memory, and memory becomes iconic clarity.

Art Direction: Carla Singer
Photography: Sebastien Finger

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