Art Direction | Creative Producer
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2025
TAG Heuer Eyewear — Jack H
Some icons inspire other icons.
Jack Heuer didn't just make watches — he changed the way precision could look. The Jack H eyewear edition carries that same restless vision: a titanium frame crafted in Japan, ultra-light yet uncompromising, with gradient bordeaux lenses that shift with the light. Vintage in its soul. Contemporary in its execution.
Shot with our ambassador, the campaign doesn't just present a product — it embodies a lifestyle. The frames on the face, the leather jacket, the effortless confidence of someone who wears time well.
An homage to the man. A statement for those who move like him.
Creative Direction: Carla Singer
Project Lead: Marina Sandoz
Product Photography: Robin Bucher
Ambassador Photography: Gregory Harris
CGI: NewView
