Art Direction | Creative Producer

2024

TAG Heuer Eyewear — Form Follows Performance

Black background. Pure color. No distraction.
Each frame stripped to its most essential — a lens, a silhouette, a reflection. The mirrored lenses become the subject: green, blue, purple, red — vivid, athletic, precise. This is TAG Heuer's sporting DNA translated into eyewear design, where every curve serves a purpose and every color carries an intention.
Design at the service of use. Performance made visible.

Creative Direction: Carla Singer
Photography: Robin Bucher