Art Direction | Creative Producer
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TIME, WRAPPED
Art Direction & Still Life Photography
A personal project staging vintage and contemporary timepieces inside iridescent shipping pouches — the kind built for low-cost, mass-market deliveries, not for objects with decades of craftsmanship behind them. The result is a deliberate clash: the precision and heritage of fine watchmaking wrapped in the disposable shine of e-commerce packaging.
It's less about the watches themselves than about what happens to perceived value when the same holographic shimmer wraps a hand-finished movement and a two-dollar trinket — a quiet commentary on desire, craft, and the visual language of instant consumption.
Art Direction: Carla Singer
Photography: Sebastien Finger
