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Art Direction | Creative Producer
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2021
Details
Before the watch, there is the part.
A movement laid bare. A bezel, alone. A handful of components scattered like constellations. These are the fragments that never see the light — hidden inside the case, working in silence. Here, they become the subject. No context. No distraction. Just light, shaping what precision looks like before it becomes a product.
The detail is not a detail. It is everything.
Creative Direction & Production: Carla Singer
Photography: Sebastien Finger


























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