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Art Direction | Creative Producer

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TAG Heuer x New Balance — CW E5 Connected Watch

Campaign for the launch of the TAG Heuer Connected Watch E5 in collaboration with New Balance. A bold fusion of luxury watchmaking and sport performance culture, combining CGI and live photography into a high-impact editorial campaign.

Creative Lead: Carla Singer
Agency (Art Direction & CGI): Alter Bureau
Photography & Direction: Vitali Gelwich

CW E5. CONECTED WATCH.
TAG HEUER

CW E5. CONECTED WATCH.
TAG HEUER

SYDNEY MCLAUGHLIN

SYDNEY MCLAUGHLIN

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