Art Direction | Creative Producer

TAG HEUER × PORSCHE - Editorial Campaign, 2021

The first lifestyle-driven, editorial signature built for the TAG Heuer × Porsche partnership. Where previous campaigns leaned on product and performance codes, this series shifts the language toward mood, motion, and attitude — red and black as a shared chromatic signature between the two houses, blurred figures in motion, watch and wrist caught mid-gesture rather than posed.
The result reads less like a partnership announcement and more like a short film still: speed suggested through blur and shadow, precision held quietly at the center, in a single steady hand.

Creative Lead: Carla Singer (TAG Heuer)
Photography: Axel Morin
Advertising Agency: DDB Paris