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Art Direction | Creative Producer
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2023
TAG Heuer x Porsche — Carrera Orange Special Edition
Creative and production oversight of the launch campaign for the TAG Heuer x Porsche Carrera Orange special edition, released in 2023. Led client-side validation and creative alignment with the Porsche partner, supported by François Joseph for partnership management. Art direction and concept by Alter Bureau, with production and fabrication handled by Services Généraux.
Creative Lead & Client Validation: Carla Singer
Art Direction & Concept: Alter Bureau
Production & Fabrication: Services Généraux
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