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Art Direction | Creative Producer
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2025
TAG Heuer — Brand Platform Redesign & International Campaign
A landmark creative project marking the international repositioning of TAG Heuer's brand identity, replacing the iconic "Don't Crack Under Pressure" platform. Art direction and graphic codes developed in close collaboration with Alter Bureau, with tagline and strategy led by BBDO Paris. A new visual system built for global impact.
Creative Lead: Carla Singer
Agency (Tagline & Strategy): BBDO Paris
Agency (Layout & Graphic Codes): Alter Bureau
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