Creative Lead & Producer specialized in art direction and content production for international brands. With 10+ years of experience, I connect strategy, creativity, and production to craft campaigns from concept to delivery. Currently at TAG Heuer, I oversee global projects blending storytelling, heritage, innovation, and lifestyle—managing internal teams, creative agencies, and external talents. Expertise: Brand art direction & visual identity · 360 campaign development (print/digital/retail/social) · Visual asset management & creative workflows · Cross-functional collaboration.